Hello, I’m Shai.

Copywriter and Digital Content Marketer

What I Offer

  • Blogs

    Attract prospects and boost your SEO with engaging, informative articles. Keep your clients connected with timely, relevant blog posts.

  • Digital Copy

    Use best UX practices to provide a smooth, intuitive customer journey. Generate leads or purchases with clean, readable copy and well-placed CTAs.

  • White Papers

    Position your company as an authority in your industry with white papers that present solutions to complex problems or insight into complex issues.

  • Case Studies

    Showcase your satisfied clients for the benefit of prospects. Demonstrate how you've helped clients with case studies that highlight their journeys from pain points to success.

Looking for other types of content? Reach out at dimecopy@gmail.com

 

Writing Samples

  • 6 Alternative Financing Solutions to Offset Longer Payment Terms

    Informing small business owners of their options to counter lengthy due date invoices.

    Read

  • About Invoice Factoring

    Long-form website copy about the Invoice Factoring process.

    Read

  • Recourse vs. Non-Recourse Factoring

    Explains the difference between the two main invoice factoring solutions.

    Read

  • Meet Our Chatbot

    Encouraging prospects to try out a new chatbot.

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  • Lending Lesson Plan

    Offered content to educators in order to boost authority on the website and help teachers improve financial literacy.

    Read

  • Hurricane vs. Typhoon

    Understand how meteorologists distinguish between hurricanes and typhoons.

    Read

Use of AI

The benefits of AI in marketing comes with an enormous challenge: use it more efficiently than your competitors. 

This is where I come in. As a student of the latest tools, I understand how AI can assist copywriters and—equally important—how it can’t!

Many faux copywriters are now offering full length articles at a cheap price, but anyone can write a ChatGPT prompt. This might generate decent generic copy, but will it consider the messaging nuances unique to your brand and business? Will it consider the psychology of your uniquely targeted readers? Generative AI is impressive technology, but it doesn’t think conceptually like a human—especially a skilled human writer!

Bottom line: you need a competent copywriter with a solid understanding of subject matter who knows how to optimize content with AI.

  • Over 7 Years of Copywriting Experience

    For 4 happy clients

  • 6 Years of CMS Page Building and Editing

    AEM (Adobe Experience Manager), Sitecore, and Wordpress

  • 7 Years of Training and Experience in Web Analytics

    Google Analytics (GA4) and Adobe Analytics

“…a unique ability to explain complex financial concepts in a way that anyone can understand. He has helped us improve our search rankings and generate more leads, which has ultimately led to more clients.”

”…shows a genuine interest in learning about our industry and takes the time to thoroughly research and interview subject. "

Ana Gentile, Gateway Commercial Finance